📡 6 Signal Categories

Every buying signal we detect

IntentDepth classifies B2B buying intent into 6 categories based on job posting keywords. Each signal includes a score, evidence, and buyer stage.

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☁️
Cloud Migration
signal_type: cloud_migration
90
A company hiring cloud architects, infrastructure engineers, or platform teams is actively migrating workloads or building a cloud-native architecture. This is the highest-value signal for cloud vendors, MSPs, and consultancies.
cloud architectAWSAzure GCPKubernetesTerraform DevOpsinfrastructure
Example Evidence
"Hiring Cloud Infrastructure Architect (AWS/GCP) — München. Responsibilities include designing multi-cloud architecture and leading migration of legacy on-premise workloads."
1357
Signals detected
HOT
Default label
90
Base score
💼
CRM Purchase
signal_type: crm_purchase
85
Hiring for Salesforce, HubSpot, or Microsoft Dynamics roles signals an active CRM evaluation or expansion. These companies are either implementing for the first time or replacing an existing CRM — a direct sales opportunity.
SalesforceHubSpotCRM Dynamics 365PipedriveRevOps
Example Evidence
"Salesforce CRM Administrator & Developer — Hamburg. You will configure Salesforce Sales Cloud, build custom objects, and support ongoing CRM rollout for 200+ users."
361
Signals detected
WARM
Default label
85
Base score
📊
Data Infrastructure
signal_type: data_infra
80
Companies building or scaling data platforms are prime buyers of data tooling (Snowflake, dbt, Databricks), BI tools (Tableau, Looker), and data engineering services. The data engineering market is growing 35% YoY in DACH.
data engineerdbtSnowflake Databricksdata warehouseETL analytics engineer
Example Evidence
"Senior Data Engineer (dbt/Snowflake) — Berlin. Build and maintain our data warehouse. Experience with dbt, Snowflake, and Airflow required. This role supports our BI migration from legacy Oracle DWH."
935
Signals detected
WARM
Default label
80
Base score
🔒
Security Investment
signal_type: security_investment
80
Security hires — especially CISO, SOC analysts, or penetration testers — indicate a company is building or expanding a security program. NIS2 compliance (mandatory in DACH from 2024) is driving a wave of security investment.
CISOsecurity engineerSOC analyst NIS2ISO 27001penetration testing SIEM
Example Evidence
"Chief Information Security Officer (CISO) — Frankfurt. Lead our information security program, achieve ISO 27001 certification, and build SOC capability in response to NIS2 requirements."
495
Signals detected
WARM
Default label
80
Base score
🏭
ERP Purchase
signal_type: erp_purchase
78
SAP S/4HANA migration deadlines (2027) are forcing thousands of DACH companies to hire SAP consultants now. ERP purchases typically involve €500K–€5M budgets and 12–24 month implementation timelines — making early identification extremely valuable.
SAPS/4HANAERP Oracle ERPSAP consultantABAP FI/CO
Example Evidence
"SAP S/4HANA Implementation Consultant (FI/CO) — München. Support our migration from SAP ECC 6.0 to S/4HANA 2023. Go-live targeted Q4 2026."
400
Signals detected
WARM
Default label
78
Base score
Rapid Hiring
signal_type: rapid_hiring
75
When a company posts 3 or more technology-related roles within 14 days, it signals a strategic hiring push — typically indicating a new product launch, digital transformation programme, or significant budget unlock.
3+ tech roleswithin 14 days same companyautomatic detection
Example Evidence
"Capgemini AG posted 6 technology roles in 11 days: Cloud Architect ×2, DevOps Engineer ×2, Data Engineer ×1, Security Analyst ×1. Indicates a new client programme or internal transformation."
2381
Signals detected
WARM
Default label
75
Base score
Score Thresholds & Labels
85+
🔥 HOT
Immediate action — high confidence buying signal
70–85
🟡 WARM
Monitor and sequence — buying intent confirmed
<70
❄️ COLD
Weak signal — not included in reports by default

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